• Trina

Formula One's head on collision with 3M

F1’s logo, designed by Wieden + Kennedy last year, could face a copyright dispute because of its similarity to that of a compression tights brand owned by manufacturing giant 3M.



Formula 1 (F1) could soon be embroiled in a legal dispute after it was discovered its new logo bears a resemblance to that of a flight sock and tights brand.

The new F1 logo was revealed in November last year, and designed by advertising agency Wieden + Kennedy.


The logo, which is made up of slanted “F” and “1” symbols constructed out of three panels, was designed to look like the form of a race car, according to the design consultancy.


For more on this article, check out www.thedrum.com




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